Product Feature Video 4
- Employer GPS Insight
- Date 26 Jan 2024
- Scope Copywriting, Video Production
- Title Tracking my Electric Vehicle in the Fleet Tracking Portal
Scope
- Tell Story of Product Feature Enhancement
- Video-first: Embed in LMS Course, Internal Release Blog, In-Product
- Create Relatable Customer Scenarios
Responsibilities
- Write Script Telling a Story Using One-pager
- Capture and Record Video and Voice Over Media
- Edit Video, Publish
Collaborated with the product manager and product marketing team to script and produce a customer-centric feature video for a key enhancement to Dispatching. Produced a product walkthrough video showcasing how fleet managers can easily track electric vehicles using the Fleet Tracking Portal. The video highlights key EV-specific features such as real-time location tracking, charging status, and route history—framed through a practical use case to help users understand how EVs are fully integrated into the platform.
My creative process begins with individual meetings with the product manager and product marketing to gather scope and context. I schedule a product demo if needed, then draft a short script (typically a one-pager) and storyboard for review. Once approved, I capture in-product screen recordings, record voiceover narration, and edit the video. After a final approval round, I publish the video for use across go-to-market and enablement channels.