Product Feature Video 3
- Employer GPS Insight
- Date 22 Jan 2024
- Scope Copywriting, Video Production
- Title Is My Idling Truck Wasting Gas or Doing Work?
Scope
- Tell Story of Product Feature Enhancement
- Video-first: Embed in LMS Course, Internal Release Blog, In-Product
- Create Relatable Customer Scenarios
Responsibilities
- Write Script Telling a Story Using One-pager
- Capture and Record Video and Voice Over Media
- Edit Video, Publish
Collaborated with the product manager and product marketing team to script and produce a customer-centric feature video for a key enhancement to the GPS Insight Fleet Tracking Map. Created an explainer video addressing a common fleet management question: “Is my idling truck wasting gas or doing work?” The video simplifies complex telematics data into a relatable story, helping fleet operators understand how idling can be categorized, measured, and optimized using product insights.
My creative process begins with individual meetings with the product manager and product marketing to gather scope and context. I schedule a product demo if needed, then draft a short script (typically a one-pager) and storyboard for review. Once approved, I capture in-product screen recordings, record voiceover narration, and edit the video. After a final approval round, I publish the video for use across go-to-market and enablement channels.